Election Campaign
Pre-election PR (Public Relations) management is crucial for Parliament candidates in Bangladesh because winning an election here is not only about party strength, but also about personal reputation, visibility, and voter trust. Here are the key reasons why it is necessary:
Building a Positive Public Image
Countering Negative Campaigns
Rival candidates often spread misinformation or highlight weaknesses.
A strong PR strategy ensures timely clarification, reputation management, and narrative control.
Strengthening Voter Engagement
Through media (TV, newspapers, online platforms, and social media), candidates can directly connect with voters.
Regular communication builds trust and makes people feel heard.
Mobilizing Grassroots Support
Bangladesh’s elections are strongly influenced by local community leaders, youth groups, and social organizations.
PR campaigns help engage these influencers and mobilize mass support.
Highlighting Development Promises
Voters want clear messages about development plans (roads, healthcare, education, jobs).
PR ensures these promises are communicated effectively and repeatedly.
Managing Media and Digital Presence
Traditional media + social media play a huge role in shaping public opinion.
PR ensures candidates dominate the news cycle and maintain a strong digital presence against opponents.
Building Credibility with Key Stakeholders
Journalists, local elites, business groups, and NGOs all influence voter perception.
Strategic PR helps candidates build alliances and credibility with these groups.
Crisis Management
Any slip of the tongue, controversy, or local conflict can quickly harm reputation.
Pre-election PR prepares candidates with crisis communication strategies to minimize damage.
Creating Emotional Connection
Voters in Bangladesh often connect through emotional stories, cultural identity, and local pride.
A well-managed PR campaign creates personal bonds beyond politics.
Ensuring Visibility in a Crowded Field
With many candidates competing in each constituency, standing out is essential.
PR makes sure the candidate’s name, face, and message are everywhere before election day.
Pre-Campaign Research & Strategy
- Voter demographics & constituency profiling.
- Opponent analysis & SWOT.
- Key issue identification (local + national relevance).
- Campaign message & slogan development.
Ground Campaign
- Volunteer recruitment & training.
- Door-to-door canvassing.
- Grassroots community meetings.
- Ward- or village-level committees.
Digital & Media Campaign
- Social media presence (Facebook, WhatsApp, X, YouTube, TikTok).
- Digital ads (targeted by demographics & geography).
- Content creation (short videos, graphics, reels).
- Website & voter database management.
Print & Outdoor Promotion
- Posters, banners, leaflets, booklets.
- Hoardings & billboards at key locations.
- Branded merchandise (caps, T-shirts, badges).
Events & Rallies
- Public meetings, street plays, town halls.
- Roadshows & cultural events.
- Mobilization logistics (buses, food, security).
Election Day Operations
- Booth-level management.
- Polling agent training.
- Voter mobilization & transportation.
- Rapid response team for issues.
Basic Package
Bronze-
Constituency survey (sample-based)
-
Social media setup & daily posting
-
5,000 posters + 10,000 leaflets
-
2-3 local community events
-
Volunteer training guide
-
Full constituency research & voter profiling
-
Social media content + targeted ads
-
20,000 posters + 50,000 leaflets
-
Website & voter database management
-
10 community events + 1 major rally
-
Booth-level committee setup
-
Media coverage support (press releases, interviews)
-
Full strategic campaign management
-
Professional video/documentary for candidate
-
50,000 posters + 100,000 leaflets + merchandise
-
3–5 major rallies + 20 local events
-
Daily analytics on digital reach + voter feedback
-
Crisis management & rapid response team
-
Complete election-day operations (agents, transport,
Standard Package
Silver-
Constituency survey (sample-based)
-
Social media setup & daily posting
-
5,000 posters + 10,000 leaflets
-
2-3 local community events
-
Volunteer training guide
-
Full constituency research & voter profiling
-
Social media content + targeted ads
-
20,000 posters + 50,000 leaflets
-
Website & voter database management
-
10 community events + 1 major rally
-
Booth-level committee setup
-
Media coverage support (press releases, interviews)
-
Full strategic campaign management
-
Professional video/documentary for candidate
-
50,000 posters + 100,000 leaflets + merchandise
-
3–5 major rallies + 20 local events
-
Daily analytics on digital reach + voter feedback
-
Crisis management & rapid response team
-
Complete election-day operations (agents, transport,
Premium Package
Gold-
Constituency survey (sample-based)
-
Social media setup & daily posting
-
5,000 posters + 10,000 leaflets
-
2-3 local community events
-
Volunteer training guide
-
Full constituency research & voter profiling
-
Social media content + targeted ads
-
20,000 posters + 50,000 leaflets
-
Website & voter database management
-
10 community events + 1 major rally
-
Booth-level committee setup
-
Media coverage support (press releases, interviews)
-
Full strategic campaign management
-
Professional video/documentary for candidate
-
50,000 posters + 100,000 leaflets + merchandise
-
3–5 major rallies + 20 local events
-
Daily analytics on digital reach + voter feedback
-
Crisis management & rapid response team
-
Complete election-day operations (agents, transport,